Used to determine if a visitor has been shown a campaign by the slug The _omappvs cookie, used in conjunction with the _omappvp cookies, is used to determine if the visitor has visited the website before, or if it is a new visitor. The _omappvp cookie is set to distinguish new and returning users and is used in conjunction with _omappvs cookie. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. This cookie is set by Google and is used to distinguish users. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Analytical cookies are used to understand how visitors interact with the website.